Alongside a group of my peers within my program, we were tasked to develop a campaign for ColdSnap that was as innovative as the product itself. ColdSnap being a keurig-like machine for frozen desserts. I was tasked with creating the ambient advertisement for our campaign. This would be a banner ad placed beside a sidewalk downtown, featuring a light fog machine misting down from the top of the product being used, in this case a margarita. This campaign would effectively grab those walking by's attention while also cooling them down on a hot day.
